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4.1 Market Product Diversity

The elements, Market-Product Diversity, and Geographic Scope are applied to the top two levels of the organisation.

The multiplicity of markets serviced, the diversity of products or services provided, and the geographic scope of operations are taken into account in the knowledge and skill requirements of the organisation's senior management.

From the Tables following, select levels corresponding to the diversity of the market-product mix that the organisation services.

A market must account for at least 15% of the organisationís total revenue generation or budget consumption to be counted as an additional market.

   Table 4.1.1 Market Diversity
   Table 4.1.2 Product Diversity

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